A sample text widget

Etiam pulvinar consectetur dolor sed malesuada. Ut convallis euismod dolor nec pretium. Nunc ut tristique massa.

Nam sodales mi vitae dolor ullamcorper et vulputate enim accumsan. Morbi orci magna, tincidunt vitae molestie nec, molestie at mi. Nulla nulla lorem, suscipit in posuere in, interdum non magna.

6 Tips to Build Success in 2014

Well it’s mid January and the dust of 2013 has settled. Now is the time to start implementing the necessary changes to reach your personal and business goals. Hopefully your business goals are focused, measurable, and realistic because over 60% of people fail to reach their goals before the middle of the year even with strategic planning. Review my previous post about simple rules to use for 2014 and pay attention to punctuality, organization, and building value. It can be hard to know the best steps to take to ensure that you realize your potential, personally and in business. Here is a list of tips to help migrate from this month of reflection and evaluation to February, where you will  build a foundation for change.

Commit to Communication

Communication is one of the key tools for change. Discussing goals and opportunities with friends, family, and colleagues enforces the benefits of your goals and provides support through praise, advice, and  motivation. They may provide the necessary help to get you off the ground. Develop good communication habits by actively listening, responding effectively, and following up. Just like a small business, personal relationships require investment and management.

Finish Your Personal Evaluation

Everyone talks about goal setting, cleaning house, making way for the new, and getting ready. These are all great in concept but don’t lead to action. Take ACTION by finishing your reflective period and start to implement your plan.

Make Realistic Plans

Lofty goals?

Simple Plan… Big Results

In many cases lofty goals are just that, lofty. Make plans that are realistic and part of a strategy for the year not for a single problem. Build daily action that represent steps in your process. For example, in your small business keeping better track of expenses starts with recording them in a daily ledger. Don’t worry about what is going to happen tomorrow or how much you will use for taxes. Just do it! Remember, it is always easier to edit than to create.

Understand Your Value

If nothing else this coming year, figure out your value and apply it to your goals, expectations, and interaction with others. With this knowledge you can make critical decisions  to delegate, outsource, or eliminate tasks and projects that don’t add value or detract from your goals. Ask, how often is time, energy, or money wasted in pursuit of something that can be done faster, better, or for less cost by someone or something else? The answer will startle you and provide motivation for change.

Automate, Automate, Automate

Make it once and use it over and over again. Review practices or habits and remove the “one off.” Automated process and procedures become a way to optimize resources without additional investment. Examples include auto responders for e-mail, information aggregators, monthly payment plans, and online calendars. Regardless of the situation automation can save time, create value, and enhance experience.

Eliminate the Paper Trail

Writing something down more than once creates potential for loss, increase in clutter, and leads to disorganization. Put everything into on online format to make sure it is measurable, traceable, and available at the touch of a button. Don’t write it several times.. type it once and save.

Easy For You to Say

It all sounds great but how is it actually done. The processing, goal-setting, strategic planning, measuring tools, and technology. Where to begin?  Contact me and we can find out together. Don’t wait until tomorrow to make the changes that were necessary yesterday.

 

For the Love of Trademarks

Now is the Time!

Now is the Time!

When is a good time to evaluate your intellectual property particularly trademarks, copyright, or patents? Prior to starting a business or expanding a thriving business are two opportune times. Many new business owners ignore the benefits of trademarks and copyright mostly because of uncertainty about the process and potential costs associated with the application. This is a grave mistake. Your intellectual property is an asset to the company and adds value when looking to finance, merge, or expand.

Defining the terms

Trademarks, patents, copyright, domain names, and business name registration differ in subtle ways. Domain names are used to identify Internet “real estate” and registered business names are used to legally describe a business entity.

You can view a great video on the basic facts surrounding trademarks presented by the US Patent and Trademark Office. It is about 40 minutes long; so you will probably save time by reading my previous post about Intellectual Property Lawsuits  summarizing the differences.

Intellectual  property (IP)

IP adds value

Intellectual Property is a Valuable Asset

Many small business owners equate IP to patents, logos, or copyrights on a document. This is just the tip of the iceberg. Intellectual property may include, domain names, registered business names, video, documents, music, photography, white papers, presentations, pod casts, processes, designs, inventions, innovations, etc. The key is the decision of what to protect and the headaches a company is willing to endure to do it. As mentioned in my other post, litigation for patents and copyright infringement is a big business with a big price tag. As a small business owner/operator, you should conduct regular cost/benefit analysis to maintain intellectual property “value” and to answer these questions:

  • Are all the necessary protections in place to cover all aspects of my IP portfolio?
  • Is our monitoring effort adequate?
  • Is there adequate finance to litigate a violation or an infringement?
  •  Is it worth it or better to settle out of court?

Basic protection

A careful review of  basic facts about trademark, copyright, and patents will help to understand the potential areas of focus in creating your IP strategy. At bare minimum, protect your logo, digital assets, inventions, designs, and custom processes that separate the company from competition. The cost is far less than the potential loss. Take the time to protect your assets. The first step is contacting us to advise and facilitate the process.

Return to Top...