Small business tends to start out and grow organically using trial and error in creating processes and procedures. Operational excellence is intended to transcend this approach and define methodology to create optimization without damaging mistakes. Well managed process and procedures are vital to growth and stability and are not well addressed in today's business structures. Small business managers don't seem to see the link between value and performance.
One critical area that must be managed and optimized is distribution. Examples include supply chain, sales and marketing channels, advertising mediums, logistics, and communication methods. Companies that build ad hoc relationships tend to experience higher cost of goods (COGS), greater risk, and limited resources. On the other hand, entities focused on process improvement and change develop aggressive vehicles for change management, market penetration, and growth. Comparing current structure with potential needs can start with a simple investigative appointment.