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In the last two weeks I have run up against issues with intellectual property concerns over trademarks, patent policy, and copyright. In small business, the rank and file feel the “protection” process is necessary but not effective. Here are three examples of what I mean: Don’t tell, It’s my patent A software engineer is […] So many companies are driving home the need for web presence, social media involvement, and outbound authorship (blogs). How can a small business owner wade through this sea of information and create an action plan? The answer starts with identifying strengths, setting goals, and aligning resources. An organized way to accomplish this is through a […] |