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Print is Dead, Long Live the King “Online Advertising!”…Really?

Print advertising has been the go to player forever, but the online advertising explosion simply eclipsed it. Print is still a viable medium when used as a targeted marketing tool. Sadly many newspapers, magazines, and gazettes have been sent into permanent retirement because of a mix of bias reporting, unrealistic costs, lack of relevancy, and […]

Is Your Marketing Planning Better than a 5 Year Old?

Listening to a 5 year old explain what he wants is both educational and humorous beyond words. The linkage between cause and effect in a five year old mind is one that should be retained for life. Sadly, we forget this simple skill set as we age and process more information. We, as parents and […]

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